Career Advice

Don't Let Your Resume Get Lost in the Shuffle - The Importance of Keywords

Hired People September 14, 2023

Job hunting can be a daunting task. With so many resumes flooding in for every job posting, it can feel like you're throwing yours into an endless void of cyberspace, never to be seen or heard from again. But before you start giving up hope and resigning yourself to a lifetime of menial work, consider this - there's a simple way to increase your chances of getting noticed. The key lies in the clever use of keywords in your resume.

You might be wondering; what exactly are keywords and how can they help me land a job? In the simplest terms, keywords are the specific skills and experience necessary for a job. They’re the buzzwords that Human Resources departments use when scanning through piles of resumes to find the most qualified candidates. And if your resume doesn't contain any of these keywords, you'll likely end up in the dreaded "no" pile.

So, how do you make sure your resume has the right keywords? Take a close look at the job posting and the company's website. Look for the words and phrases that are repeated most often, and make sure to include them in your resume. For example, if you're applying for a marketing position, make sure your resume includes keywords like "social media management," "Google Analytics," and "branding."

But be careful not to go overboard. It's important to incorporate keywords in a way that flows naturally and doesn't come off as forced. Don't just list a bunch of meaningless buzzwords, as this can confuse and annoy the person reading your resume. Instead, use these keywords to highlight your most relevant experience and skills.

Another way to incorporate keywords is to optimize your online presence. Many companies rely on online searches to find potential candidates, so it's important to make sure your online profiles (such as LinkedIn) are up-to-date and include relevant keywords. This will increase your chances of being noticed by recruiters and hiring managers.

In addition, consider tailoring your resume to target specific jobs. This means creating multiple versions of your resume, each customized to a different job you're applying for. While this takes extra effort, it can make all the difference in catching the attention of the person reviewing your application.

In today's competitive job market, it's no longer enough to simply send out a one-size-fits-all resume and hope for the best. Incorporating the right keywords can give you a vital edge over other candidates and increase your chances of getting noticed by hiring managers. So next time you're applying for a job, take some time to carefully review the job posting and make sure your resume includes all the keywords necessary to land that dream job.